I BUILD WHAT'S NEXT
Across SaaS, MarTech, AdTech and digital transformation, I’ve founded and scaled companies, launched new ventures for global organisations, expanded operations into new regions, made strategic private investments and exited two companies. I’ve repeatedly taken businesses from zero to tens of millions in revenue, building high-performing teams, turning emerging technologies into new revenue streams
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Cumulative ARR Delivered (AUD)
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Business Exits
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Years in Leadership Roles
Building, scaling and commercialising SaaS, AdTech, digital and emerging technology for global organisations, start-ups, agencies, and advertisers. Developing product and technology strategies, revenue growth, securing high value commercial partnerships, leading regional expansion and go-to-market strategies.
Including working across multiple venture and growth scenarios requiring capital to accelerate execution — engaging with venture capital, angel investors, incubators, strategic partners and government funding programmes. This includes shaping investment propositions, developing growth cases and positioning businesses for funding and scale.
There are two defining realities of digital transformation today. First, businesses have an unprecedented opportunity to rethink how they operate through cloud, AI, automation and intelligent technologies. Second, transformation still fails when technology becomes the objective rather than the means to a better business outcome.
I believe the opportunity now extends beyond migrating infrastructure to the cloud — it is about fundamentally rethinking how businesses operate, using AI and automation across functions to solve complex problems, increase productivity, reduce costs and unlock new sources of growth.
I have a passion for creating technological solutions for people and organisations particularly when it enables better communication, more effective collaboration, the simplification of processes, encourages productivity or increases efficiencies in general. Even outside of the workplace there are so many aspects to everyday life that are yet to be enhanced, simplified or made more effective through technology.